We believe in the power of magazine brands

With more than 150 employees and a turnover of 15 million EUR, Sanoma Hearst Romania is one of the leading publishers in Romania. Sanoma Hearst Romania is a joint venture between Sanoma, a top European publisher, and Hearst Corporation, a top USA media conglomerate.

Sanoma Hearst Romania is linked to its parent company through Sanoma Magazines International (SMI), the Central European and South Eastern Europe as a magazines division of the Finnish media company Sanoma.

Sanoma Magazines operates in 13 European countries, managing top quality media products on very competitive markets.

Sanoma is the fourth-largest magazine publisher in Europe. It publishes over 275 magazines.

The Hearst Corporation traces its origins to March 4, 1887, the day young William Randolph Hearst placed his name on the masthead of the San Francisco Examiner as “Proprietor”.

Today, the Hearst Corporation is one of the largest diversified communications companies.
Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet buisnesses, TV production and distribution, and real estate.

NEWS

61% market share for mami and mamica de azi

The magazines mami and mamica de azi published by Sanoma Hearst, hold together a market share of 61% on the parenting magazines segment, according to BRAT data on 2008’ fourth quarter.

Mami magazine still holds the absolute leader position with 17.862 sold copies in period of October – December 2008 and 151.000 readers per issue, according to SNA (October 2007 – October 2008), being the main source of information for mothers and future mothers offering its readers the best advices from renowned in children’s health, nutrition, child’s psychology and education.

Launched on the market in December 2007, mamica de azi has sales average of 16.288 issues for 2008 fourth quarter and managed to impose on the profile magazines market with the help of an attractive content. Efficient advices and objective like articles supervised by the specialists doctors make of mamica de azi a real guide for pregnant women and mothers with children between 0 and 3 years old.